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Tips for Bettering E-mail Deliverability

08.04.2011 · Author: · Posted in Business

Regardless of how popular communication platforms like Facebook and Twitter become, email marketing still has value to an online marketer. The reason email is so efficient is because most people use it daily, so leveraging your emails can give you a way to increase your sales and your profits. You also have the opportunity to create a relationship with the people on your mailing list. However, if those emails aren’t reaching their destination, all your work will be for nothing, so you’ll need to address this issue. This article will discuss three tips that could help you improve your email deliverability rates. 

Avoid using any kind of attachments in your email because usually, attachments are used to send viruses. Also, because they are large in nature, some email attachments will come back from your subscribers as being undelivered. If you have to send anything to your subscribers that you want them to download, upload the file to your website. Then send them a download link to your website in the email. If you are internet savvy, you probably have noticed that the most professional way to send a file is with a link. This is a safe way to deliver the file you’re sending. At the same time, it increases your deliverability rate. 

If you do not want subscribers to mark your email as spam and throw it away, then send your emails on the right days. Basically, Tuesdays and Wednesdays are the best days to send out emails. This is because the average person is just starting the week on Mondays. On Friday they’re getting ready for the weekend. So you want the full attention of your subscribers when you deliver emails, which is why Tuesday and Wednesday are the best days. Don’t mess up and sent out emails during the weekend. This is because people do not want to handle work related emails during the weekends. Don’t send them over the weekend and you should be okay. 

Finally, segment your emails so that they can remain targeted in nature. If you’ve got a list of prospects and list newsletter subscribers, send different emails to both, tailored according to their taste. What you are really doing is not getting caught in the spam traps by being very relevant with your emails. You want your emails to be tied closely to the lists to avoid the spam filters and get them delivered. It will be simple for you to segment your emails this way and then get the most benefit from them during your campaigns. 

In conclusion, this article should display clearly how even the small details of your campaign can affect your success rates. Successful Internet marketers understand the importance of email for their marketing efforts. When you put the tips mentioned in this article to work for you, you should see better deliverability rates and response rates.

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