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What is a QR code?

05.28.2011 · Author: · Posted in Marketing

Have you been wondering, “What is a QR code?”  Have you seen this around and didn’t know what they were called, or what they did?

Wikipedia says, “A QR code (short for Quick Response) is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.”

The QR code technology is so simple, so elegant and yet so clever, and it can be used in many ways.

It’s potential as a marketing tool for all businesses and individuals is incredible, and is only limited by your imagination.

If you want to send someone to a video, a webpage, a checklist, a sign up page – anything – simply create a QR code for the unique website link and then share the QR code with your clients, on your website, via Twitter, Facebook and LinkedIn, in your advertising, on your letterheads, business cards, mail-outs etc.

Examples of ways to use a QR code:

  • QR Code Marketing Tip for Fashion Designers – Depending on the types of clothing, a fashion designer could use QR codes as labels on the back neck of an item.If someone walks down the street with a 1 inch square QR code on their back, you’d scan it, wouldn’t you? Just out of curiosity to see what you’d find? Does it say whether the garment’s sustainable? eco friendly? made of natural products.

    I can see me using this idea for sure.

  • QR Code Marketing Tip for Art Galleries – Art Gallery owners could display QR codes beside artwork and encourage in-store visitors to find out more about the artists.As the QR code has the potential to become a viral sales tool, it will be passed around amongst friends and on social media sites.

    If the QR code points to a cool video, and is really engaging, it has a strong possibility of reaching many eyes.

  • QR Code Marketing Tip for T-shirts – Have t-shirts printed for your staff with your QR code on the back, or the front, or front pocket – whichever you prefer.If you all attend an event or seminar etc, people will be able to scan your QR codes on the spot.

    If you have lots of marketing messages to try to reach potential customers, you could have different QR Codes on each t-shirt, and maybe even a slogan or hint printed below it, so people will scan more than one code.

  • QR Code Marketing Tip for Laptops – Imagine you’re sitting in a café working on your laptop, and someone walking by could scan your QR Code stuck to the laptop.A potential new client can walk past you, scan your QR code and find out about your business before you even introduce yourselves.

    Clever!

  • QR Code Marketing Tip for Wine – Whether you own a vineyard, love to drink wine or love to give wine as a gift, imagine the possibilities of having QR Codes on your bottles – one code for each variety of wine.When someone scans the code with their cellphone, they could be taken to a video about the wine, which foods it is best with etc. Whether someone’s standing in a queue at the register waiting to pay for their wine, or sitting at a restaurant table, they can learn about the wine immediately.

As you can see, there are many uses for the QR code which can be used in every industry imagineable.

Can you think of something you’d like to share with your clients or on the internet? Do you have a video about your products and services? How about a QR code which sends people to your video and shows them quickly what you’re all about?

If you’d like to more answers to, “What is a QR code?contact me today and I’ll answers your questions and help you work out a marketing strategy to wow your website visitors AND your competition!

……….. BIO …………

Teena Hughes loves the QR code and has hundreds of ways to use it for your business, no matter what size it is.

Visit the website today to connect with Teena – ask as many questions as you like, and quick-start your marketing in a very clever innovative way, and be a leader in your field of your expertise.

Teena Hughes – http://qrcodeconcepts.com – read more ways to use the QR code: http://qrcodeconcepts.com/company-news.html

 

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