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Innovation and Communication: You Can’t Have One Without the Other

04.29.2011 · Author: · Posted in Business

Creativity and innovative thinking don’t actually need clear, effective communication. Big brained scientists with minimal social skills think up mind-blowing ideas in the privacy of their labs every day. But true innovation requires that those remarkable, game-changing ideas make it through the gauntlet of judgment and criticism, all the way through to execution, where they can deliver real, lasting value. That just won’t happen if no one knows about them and enthusiastically supports them. And that requires effective communication and presentation skills.

Communication and presentation skills will be studied and mastered by anybody. As with any other area of study, there are easy, proven strategies and strategies that may provide help to speak with authority and strongly affect the opinions and choices of others. So if you will be an effective innovator, or perhaps a contributor to the innovation process, you had better start boning up on your communication skills.

Listed here are just a few tips that can assist you sell your next new idea…

1. Know What You are Striving to Attain – Before you open your mouth, consider for a second about what you need your words to actually accomplish. Are you attempting to convince someone that your idea is the perfect there may be, or merely one of several worthy of further consideration? Are you trying to get closing approval for your concept or simply create the opportunity to move it up the chain of command? Is your idea absolutely fleshed out or simply an embryonic concept? Such things can have a profound effect on what you say and the way you say it. So take a second or two to think about what you want to achieve before you speak, and you’ll have a significantly better chance of selecting the best words that will help you reach your objective.

2. Know Who You are Speaking To – One of the important revelations most people have when mastering communication and presentation skills is that their audience often doesn’t actually care all that much about what they have to say. Actually, the people you present your idea to just care about one thing… what’s in it for them. To sell your idea, you have to know beforehand what the other particular person’s agenda is, what their objectives and aims are in a given situation, and then structure your communication in the simplest way possible to let them know you understand, and that your idea will help them obtain their goal. Will your idea make them (or their staff) look good? May it result in a bonus or praise from administration? Is it so dangerous that they might be hesitant to support it? Remember this primary secret of great communicators – know your audience well, and inform them what they need to hear. That’s persuasive communication.

3. Know What You are Going to Say – Seems obvious, right? However what number of times have you opened your mouth and realized, nearly instantly, that you just had been saying precisely the incorrect thing at precisely the wrong time? If you’ve taken just a few moments to concentrate on the first two steps, this third one becomes a lot easier. What do you have to say to this person so as to get them to respond the way you would like them to, right now? That’s exactly what you want to say at exactly this moment.

4. Know How You are Going to Say It – As the saying goes, you can catch more flies with honey than you can with vinegar. After all, you can kill a lot more with a flyswatter. Too meek or too bold an approach won’t do the trick when presenting an idea for approval. The way you deliver your message might be just as important as the message itself. Think about the situation. Is the mood upbeat and congenial or tense and combative? Are ideas being shot down faster than they can be spoken, or is everybody being overly supportive and not really giving anything real, critical evaluation? Are you on a tight deadline or do you have time to spare? Take the temperature in the room before you start selling. Be certain that your manner and tone are confident, but appropriate.

Is it really possible to do all of this in the course of a brainstorm, or even a business presentation? Of course. Masterful communicators and presenters do it each day. It simply takes a bit awareness, focus and practice. Don’t wait till your job depends on it. Begin using these four simple communication tips today. In no time it will be possible for you to consider all of these things in only a few seconds.

Many people suppose that being an assured, persuasive communicator is one thing you are just born with. Nothing could be farther from the truth. Communication is a skill. Study it, excel in it, turn into a more valuable part of the innovation cycle – and begin seeing more of your ideas become a reality.

SmartStorming helps organizations solve tough business challenges in new, more innovative ways – with advanced brainstorm leadership training, problem solving techniques, brainstorming activities, and a variety of proven skill organizations need to innovation. Learn more at

Innovation and Communication

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