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3 Solid Local SEO Methods To Put More Punch In Your Business

08.20.2011 · Author: · Posted in Business

Do you have a business that would need more local SEO rather than global search traffic? If yes, then you should be looking into optimizing your website for local search engine traffic. It can be very powerful depending on your offline business, and lots of brick and mortars do very well with it. So if that interests you, then you’ll want to know about the following three excellent local SEO strategies.

Right off the bat, when you’re done reading this article, you’ll need make your business profile with the three major search engines. That’s right; all you need to do is simply login into Google Places, Yahoo! Local and as well as Bing Local, and just go through the verification process with a phone call or have a post card mailed to you so that your address is verified. This is really a very easy process that is fairly quick to do, but still you would be surprised at the number of businesses that have no idea about making a profile. This is the kind of thing that helps you, and that’s the way a lot of online promotions are – a series of small steps that add up. Be sure to personalize your profile with appropriate pictures of you and your business, and that will help visitors feel better about you, etc. Try to avoid thinking that no one will read your profile because that isn’t true, and you should put a little thought into what you say on your profile – you know the thing about “first impressions.” Pictures tell a lot that words cannot, so be sure to use good photos that are positive. It’s important to that your photos be genuine and that it’s you and your business. Just remember the most important thing about your pictures is they don’t look cheap or that you didn’t care what you uploaded. You know what good quality pics look like. Your profile is image marketing, sort of, and you’re just trying to create the best image.

Lastly, but certainly not least, to make it easier to rank in a certain geographical area you should consider hosting your site on a server based in the area. Your SEO points will go up since the search engines will connect the server’s location to that of your site. You need to check where the server is before you put your site on it as it can have quite an impact. When it comes to local SEO, it’s not hard to do; but make sure you learn more about this because it will help you build your business. Anytime is a great time to take your offline business onto the net, so there’s no reason for waiting.

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